Digital Engineering

Digital Commerce Solutions

Composable commerce, engineered for scale.

Headless, MACH-aligned commerce architectures with clienteling, OMS integration, and conversion engineered in from day one.

Reference architecture

The case

Commerce is no
longer a checkout.

Modern commerce isn't a checkout funnel — it's a network of surfaces. Storefront, app, store-associate clienteling, partner channels, social, embedded — all reading from the same inventory, the same prices, the same customer record.

We engineer commerce as a composable platform. Headless storefront, OMS at the centre, identity and clienteling federated across surfaces — so the next channel ships in weeks, not quarters.

What we build

Composable on the inside.
Coherent on the outside.

01

Headless storefront

Next.js storefronts wired to commercetools, Shopify, BigCommerce, or Salesforce — composable, fast, and conversion-instrumented.

02

OMS & inventory

Real-time inventory, distributed order management, and store-fulfillment patterns that hold at scale and across channels.

03

Clienteling & PIM

Clienteling layer wired to a unified customer record; structured product data engineered for omnichannel reuse.

04

Conversion engineering

A/B-ready, instrumented, and tied to growth loops — not a one-time launch you measure on launch day.

05

B2B & quoting

Account hierarchies, contract pricing, quote-to-cash, and ERP integration on the same composable spine.

06

Headless content & merch

Decoupled content authoring with merch tools the merchandisers actually want to use.

Reference architecture

The composable
commerce stack.

Each layer is independently replaceable — vendor lock-in is the enemy. We architect for the next decade of stack changes.

01

Experience layer

Layer 01

Storefront, app, in-store, partner — every surface a first-class citizen.

Next.js storefront
Native apps
Clienteling tablets
Partner portals
Embedded commerce
02

Commerce engine

Layer 02

Cart, pricing, promotion, and checkout — headless and composable.

commercetools
Shopify
BigCommerce
Salesforce Commerce
VTEX
03

OMS & fulfillment

Layer 03

Inventory, orders, and fulfillment as one engineered layer.

Distributed OMS
Store fulfillment
Inventory mesh
BOPIS / BORIS
Returns logic
04

PIM, DAM & content

Layer 04

Product and content as governed assets, reusable across surfaces.

PIM (Akeneo / Salsify)
DAM (Bynder)
Headless CMS
Search (Algolia / Bloomreach)
05

Identity, MarTech & data

Layer 05

One customer record across every commerce surface.

CDP
Identity graph
Loyalty engine
Clienteling
Attribution

Stacks we work with

The composable spine —
each layer replaceable on its own clock.

We hold senior partnerships across commercetools, Shopify Plus, and Salesforce Commerce, and consciously stay vendor-agnostic. The stack is chosen against your operating posture, regulator footprint, and the OMS gravity you cannot easily move.

01

Commerce engines

The cart, pricing, and promotion engine. Choice tracks regulator posture, multi-region complexity, and existing OMS gravity — the migration cost lives mostly downstream of this decision.

commercetoolsShopify PlusBigCommerceSalesforce Commerce CloudVTEXSaleor
02

Storefront

Headless-rendered, edge-distributed. Built against performance budgets enforced in CI — not measured on launch day and quietly forgotten three quarters later.

Next.jsRemixVue StorefrontHydrogenComposable Frontend
03

PIM / DAM / search

Product data and search are usually the silent revenue lever. Picked for governance, time-to-merch, and how naturally the merchandisers will actually use the tools day-to-day.

AkeneoSalsifyBynderAlgoliaBloomreachConstructor
04

OMS

The most replatformed layer in commerce. We architect so the OMS can evolve without touching the storefront — because it will, multiple times.

Manhattan Activefluent commerceCustom OMSNative commerce OMS
05

Personalization

Where customer data activates. Server-side experimentation by default; the heavy client-side variant is a launch-day liability we won't sign off on.

SegmentBloomreach EngagementKlaviyoOptimizelyDynamic Yield

Outcomes we engineer for

What composable
actually pays back.

+38%

Conversion lift

Typical conversion lift after a heritage replatform — measured 90 days post-cutover, attribution-controlled.

<1.2s

LCP

Median Largest Contentful Paint on hardened headless storefronts — performance budgets enforced in CI.

Weeks

Time-to-new-channel

Median time-to-launch for the next sales channel once the composable spine is in place.

−50%

Time-to-merch

Reduction in merchandiser time-per-update when PIM and content are properly federated.

Where this applies

Anywhere a customer
transacts on a screen.

Composable commerce isn't only for luxury or high-volume D2C — every B2B catalog, every multi-property hospitality booking flow, every regulated marketplace runs on similar architecture.

  • Luxury & Heritage Brands
  • Consumer D2C
  • Specialty Retail
  • Mass Retail
  • B2B Distributors
  • Industrial & Equipment
  • Hospitality Booking
  • Travel & Mobility
  • Pharma & Health (regulated)
  • Food & Beverage
  • Media & Subscriptions
  • Marketplaces

Related in Digital Engineering

Adjacent capabilities
in this practice.

All of Digital Engineering

Custom Software Development

Domain-driven, API-first engineering for change. Cross-functional pods, hardened spine.

Mobile App Development

Native and cross-platform engineering with offline-first patterns and full observability.

AI-Powered Automation & API

Automation engineered as a governed system — observable, policy-bounded, agent-augmented.

Start the conversation

From a checkout
to a commerce platform.

Tell us where your current stack is bending. We'll diagnose, propose a starting wave, and ship a measurable lift inside a quarter.