If you’re here reading this blog, I’m guessing you’re not one of those small business owners who’s aren’t interested in growing their businesses, then you need to have a website. Nowadays designing and developing a website or eCommerce platform is much easier than before: it doesn’t cost much money, you don’t have to know how to code or design, the online presence of your business is not restricted to your business hours, and it’s one of the best means of free advertising and conversions.
Having a website helps you sell your goods and services — and also provides value to potential customers.
There are so many affordable online services that can help you get started, so there shouldn’t be an excuse not to have a website. If you’re still not sure how having a website will help you grow your business? Here are a few reasons why you should reconsider that.
Your customers expect it.
If this were the only reason on the list, it would be enough. Seven out of ten consumers expect businesses to have a website where they can find all sorts of information regarding your business, products or services and contact details. If you don’t have a business website in today’s digital era, your customers may look elsewhere. Take a look at this list of specifics that customers say they want from a business’s website.
It provides proof, accountability and trust. Nearly 80% of consumers have claimed that online reviews on websites influence their buying decisions. Potential customers are already looking for you online. Therefore, including customer reviews and testimonials on your website is a great way to impress your potential customers.
A voice for your company.
Having a blog for your business helps you get the message, mission, and personality of your business in front of your target audience faster than print ads or traditional mails. Plus, linking to Facebook, Twitter, Instagram, LinkedIn and other networking platforms make sharing your content easier, for your visitors who like what they read.
Bang for your buck.
When you invest a small amount of money for a decent website, you position your company to reach thousands of more potential customers for less than you would spend on traditional forms of advertisements.
Your competitors all have company websites.
Customers perform purchases after a lot of research online and recommendations from friends and family. Studies show that once a consumer has an idea of what they need or want, they start researching, and 70% of them go online to find informational material, reviews, and testimonials. So, if you’re not being competitive with other businesses, you’re giving your customers a reason to buy from another brand.
Never be ‘closed for business’ again.
Nobody wants to work at 3 A.M., but some people like to shop at that time, they might not even be in the same time-zone. So, having a business website or an e-commerce store means that you can sell products all the time — not just between 9 to 5. An online store can mean a dramatic boost in sales, and conversion especially when you’re not restricted by geographical boundaries. Your website supports marketing campaigns, customer service, client management, creates a brand recognition, and delivers almost every other element to generate more revenue.
You’ll show up in Google search results.
80% of consumers perform online research before making a purchase. That means they go to Google and type in one or more keywords, like “best web design company” or, if they know what they want they’ll type, “WordPress web design in India.” If you do not have a business website, the chances of showing up on the Google search engine results page are zero. But if you have a site, you can optimize it for search engines, thus, increasing your chances of appearing at the top of Google’s results and getting more visibility with potential customers.
Showcase your brand.
Once you have a website you can display your products and brand in the most beautiful and attractive way possible, with high quality design and functionality. Thus, leaving your visitors with no option other than becoming your customer.
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Also published on Medium.