Evolving The Pixelvise Identity

Today is an important day for us. We announce a new look and feel—a new brand—and there’s a lot more to the story than you might assume.

At the center of our rebranding lies our new logo and website—the result of thousands of hours of work spread across many months. Our purpose was to better describe visually how we’ve evolved as a company.

We could’ve simply made the announcement about our new identity and left it at that, but that’s not who we are.

Rebranding a company can teach you a ton of things, not only about design, but also about the values of your company. Since we know you share our passion for learning, we wanted to share with you some of what we learned along the way.

Why did we rebrand?

Pixelvise Logo (2016)

Pixelvise was founded in 2016. A lot has changed since then, both in the tech space in general and for Pixelvise. You’ve definitely seen it too.

In just the past couple of years, we’ve grown from a small client base of five to hundred times that amount. We now offer over 50+ solutions for branding, website design and digital marketing, and our list is expanding everyday. Our team size is also expanding at speed.

“It’s a coming of age for Pixelvise. We’ve expanded in size, reach and product. But I didn’t feel like our old logo or visual style accurately reflected how we’ve evolved as a company.”

Craig Gomes, CEO & Founder, Pixelvise

Our acquisitions of several projects, technology and teams has directly contributed to our domestic and international growth. In only two years, we’ve expanded from having 10+ solutions to over 50+ now.

We saw this as an opportunity to build a new brand, together. This rebrand allows us to unify the acquired brands, solutions and products into one.

We really liked the psychology behind these two colors, in our logo. They look refreshing, and safe. We’re transforming who you are, your online business, and so it almost shifted us from being an optimist to also saying that we’re changing your life with what we do. We’re making it look new, refreshing and you’re safe in our hands.

While the logo is certainly a big part of a brand, a great brand is so much more than that. It’s who we are as a company; how we make people feel and the experience we’re able to deliver.

Although the tale of how our new brand was born may be over, it’s only the beginning of exciting things to come.

Since we’ve finished the rebranding, our product and engineering teams have been hard at work updating the company and brand experience to fit our new identity.

It’s already taken massive amounts of work, and it’ll continue to take a lot more. But we know it’ll be worth it in the end, and we’re excited to start sharing some of the updates as they’re ready.

We know changes can be bumpy, but everyone at Pixelvise is dedicated and optimistic that we’ll make this transition the best it can be.

After all, it’s who we are.

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